The Road of Business Model Transformation: The Successful Practice of JiangXi Win Win Sign on the Online Platform
Driven by the global digital wave, traditional manufacturing enterprises are facing unprecedented challenges and opportunities. JiangXi Win Win Sign Co., Ltd. (Jiangxi Win Win Sign Co., LTD.) is a manufacturing enterprise specializing in the design, research and development, and production of sign systems. In recent years, by actively embracing digital transformation, it has successfully achieved the transformation from the traditional offline sales model to the business model driven by the online platform. Become one of the benchmark enterprises for digital upgrade in the industry.
Win Win Sign was founded in 2008, with its headquarters located in Jiangxi Province, China. It has long been serving the construction of signage systems in urban public Spaces, commercial complexes, tourist attractions, and enterprises and institutions. In the past, the company mainly relied on offline channels to expand its customer base, and its business growth was limited by geographical coverage and service response efficiency. As market competition intensifies and customer demands become increasingly diverse, the company's management has realized that it is necessary to restructure the business model to enhance operational efficiency and market response capabilities.
Since 2020, Win Win Sign has officially launched its digital transformation strategy, taking the lead in entering B2B e-commerce platforms such as Alibaba International Station and Made-in-China.com, and has built an independent brand official website and CRM customer management system. Through the online platform, the company has not only achieved the globalization of product display, but also precisely targeted the needs of overseas customers and optimized the product structure by leveraging data analysis. For example, in response to the high requirements for environmentally friendly materials in the European and American markets, Win Win Sign launched a series of recyclable aluminum alloy signs, which quickly gained recognition in the international market.
Meanwhile, the company has strengthened its online content marketing and social media promotion. By releasing case analyses, design trend reports and factory real shooting videos, it has enhanced its professional brand image. the short video series' Behind the Sign 'released on its YouTube channel has accumulated over one million views, effectively enhancing the brand's international exposure.
Digital transformation not only brings about the expansion of sales channels but also promotes the upgrading of internal management. Win Win Sign introduced the ERP system to visualize the production process, shortened the order delivery cycle by 30%, and significantly improved customer satisfaction. In 2023, the company's online sales accounted for more than 65% of its total revenue, and its export business covered over 30 countries and regions including Southeast Asia, the Middle East, and Europe.
The general manager of the company stated: "The online platform is not only a sales channel but also a core hub for connecting customers, understanding their needs, and driving innovation." In the future, we will continue to deepen the application of digital technology, explore AI-assisted design and virtual scene display, and provide global customers with smarter and more efficient signage solutions. '
The successful practice of JiangXi Win Win Sign proves that traditional manufacturing enterprises can fully achieve a magnificent transformation in the digital economy era through scientific planning and firm implementation. Its transformation path provides valuable experience that can be replicated and learned from for similar enterprises, and also highlights the competitiveness and potential of "Made in China" in the global market.
